Jobs

Acquisition Marketing Manager

FashionPlaytes is hiring an Acquisition Marketing Manager to drive traffic through a variety of channels and tactics. The manager will expand existing channels and leverage new ones to grow the online retail business. The ideal candidate will have a strong background in data-driven online marketing and/or web analytics from an online retail or gaming site. This position will report to the VP of Marketing.

• Manage channels to drive new visitors to website including SEM/PPC, affiliate, and email, optimizing performance by channel to ensure channels meet volume and CPA objectives
• Optimize landing pages and conversion funnels, working with product and development teams and leveraging landing page optimization tools to support A/B testing
• Increase site ranking on major search engines adopting SEO best practices across team
• Support testing of new channels including print, direct mail and retail

• 3-5 years relevant online marketing experience
• Familiar with Google AdWords, Microsoft adCenter and ancillary tools; familiar with Commission Junction and/or other affiliate networks
• Extremely proactive with a results-driven orientation
• Strong quantitative and analytical skills – passionate and savvy about numbers and metrics
• Ability to think outside the box and create innovative, low-cost campaigns
• Ability to operate in a fast-paced, dynamic work environment, turning ideas and feedback into actionable plans
• Sense of humor and positive attitude essential!

If you are interested in pursuing this opportunity or if you know someone who could be a great fit, please contact FashionPlaytes at hr@fashionplaytes.com. Please include in your email a resume and a cover letter stating why you are interested in this opportunity and what you believe you can contribute to the success of the business.

Developer

FashionPlaytes is seeking a Ruby on Rails application developer with the experience and skills to take a leading role in helping us grow to the next level.

FashionPlaytes (www.fashionplaytes.com) is an innovative online custom clothing company dedicated to delivering both a fun and unique design experience and top quality garments to girls age 5-12. We have received a tremendous response from girls and parents regarding the site experience and the product quality. Our products include t-shirts, dresses, skirts, jackets and accessories and will continue to expand in the Fall.

• Ruby Programming
• Rails application development and deployment
• Database programming against MySQL and/or PostgreSQL
• Unix command line environment
• Building and maintaining scalable, fault tolerant Unix based web architectures
• Cluster management tools
• Linux server installation and configuration
• Amazon EC2 and S3 environments and tools
• Other hosted/cloud environments
• Other programming languages, scripting or otherwise, would be helpful
• Strong HTML/CSS/Javascript experience. Must have used at least one JS library
• Source control systems such as SVN and CVS
• Web and Mail server configuration and management
• Networking and server security concepts and protocols

• Entrepreneurial, creative, focused and driven.
• Committed desire to work in a fast-paced environment and excel under pressure.
• Ability to think through and design end-to-end solutions at the application and infrastructure levels.
• Strong communication skills

If you are interested in pursuing this opportunity or if you know someone who could be a great fit, please contact FashionPlaytes at hr@fashionplaytes.com. Please include in your email a resume and a cover letter stating why you are interested in this opportunity and what you believe you can contribute to the success of the business.

Project Coordinator

FashionPlaytes is hiring a Project Coordinator to work closely with the CEO to coordinate/manage efforts across a variety of areas, including new business, merchandising and project management. This role will work closely with our small team to make projects and relationships happen! This is a fun, creative position offering tremendous experience and exposure in a dynamic, startup environment. The ideal candidate will have a proven history of building successful relationships internally and externally and must be able to manage multiple projects simultaneously. Prior experience with an ecommerce, gaming or fashion company would be preferred.

This is a great opportunity to help shape an ambitious startup that will transform how girls interact around fashion.  You will have the opportunity to help build an innovative, game-changing business, with an integral role on our small team. We are located in Salem, MA.

• Coordinate special projects, such as photo shoots or projects that intersect several departments
• Develop presentations and proposals based on discussions with internal and external partners
• Work closely with the CEO to manage projects and develop initiatives to drive the business
• Translate vision to reality, whether it be in the form of vision boards for photo shoots, or proposals/presentations for partners
• Cultivate and nurture existing relationships and develop new business opportunities
• Drive scheduling and project time lines. Interact and facilitate meetings and projects

• 2-3 years experience working in a business environment. Start-up experience preferred
• Extremely proactive with a results-driven orientation
• Strong computer skills including Microsoft Excel, Word and PowerPoint
• Exceptional communication skills, both written and oral
• Strong organizational skills - must be able to manage multiple projects and juggle schedules
• Ability to operate in a fast-paced, dynamic work environment, turning ideas and feedback into actionable plans
• Sense of humor and positive attitude essential!

FashionPlaytes, Inc., (www.FashionPlaytes.com), is the design-it-yourself fashion destination for girls 5-12 years. We're a small, dynamic and well-funded startup that is redefining how girls interact around fashion. You will have the opportunity to define marketing campaigns in a game-changing business, with an integral role on our small team. This is a fun, hands-on, resume-building experience.

FashionPlaytes has been featured in the CBS Early Show, Redbook, Family Circle and other publications and our young designers have appeared on television segments nationwide showcasing their creations. FashionPlaytes was named a Hot 100 E-Retailer in 2011 by Internet Retailer and received a 2010 Mom’s Choice Award for outstanding online product.

The FashionPlaytes office is located in Beverly, MA.

If you are interested in applying for this position, please send your resume and cover letter (include salary requirements) to hr@fashionplaytes.com.