Samsung Mobile (Galaxy) Still Hasn’t Won Over Gen Z Girls

Posted by & filed under Research, Technology.

The stakes couldn’t be higher for Samsung and Apple in the billion dollar smartphone and tablet wars. Both companies have put a premium on positioning themselves as cool and youthful. Samsung has assiduously battled first-mover Apple to win the coolness factor. In early 2013, Forbes highlighted Samsung’s impressive gains in mindshare with teens (that’s teens,… Read more »